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Every sports executive will tell you running a major entity is far from a nine-to-five job.

Recently named Women's Tennis Association (WTA) chair Valerie Camillo knows about working around the clock from past positions - notably in a strategic role for a tourism firm that operates American country music superstar Dolly Parton's theme parks.

Beyond her input regarding Parton's portfolio, Camillo steps into the top of women's tennis armed with deep knowledge in sports and media, with past roles in strategic positions at the top professional basketball organization, National Hockey League (NHL) and Major League Baseball (MLB).

Camillo will begin her new role at the WTA next month, succeeding the long-serving Steve Simon, after his lengthy leadership is ending as he steps down.

Middle East Expansion, Equal Prize Money & Potential ATP Merger - Addressing the Big Issues

When Camillo begins her new role in mid-November, she steps into of several key issues faced by her predecessor.

The previous chair was commended two years ago for what was widely seen as a principled decision by halting WTA events in China.

It was a response to concern for Chinese player Peng Shuai, not seen publicly publicly for several weeks after accusing a top Chinese official of misconduct.

But the financial consequences of the decision were significant.

Leadership changed direction from his moral stance in 2023 and returned events to the Chinese market, subsequently looking to address the deficit by picking financially strong Middle Eastern country as venue for the annual championship.

The move to a nation where women's rights faced limitations sparked debate, and with the Finals taking place returning to the Gulf imminently Saudi involvement will come under more scrutiny.

Leadership approved a temporary arrangement with the Gulf nation - providing unprecedented rewards of $15.5m (£12m) for the current season - showing Camillo will be leading talks about subsequent arrangements in 2027 and beyond.

Gulf financial support further offers substantial assistance to the WTA's commitment achieving pay parity for shared Association of Tennis Professionals (ATP) and WTA events in the near future and all other major tournaments by 2033.

The potential of the WTA merging commercial assets alongside the men's tour continues to be discussed, with the two governing bodies seemingly understanding the necessity for coordination around broadcast, data and sponsorship deals.

The existing separated structure regularly leaves fans and investors confused and disillusioned.

Significantly, the leadership of the WTA and the ATP faced opposition via court proceedings from the players' union, that has questioned the governing bodies overlooking player welfare.

The WTA knows the clear benefit of partnering with the richer ATP, however the incoming leader seeks to prevent her tour losing influence in key negotiations and marketing opportunities consequently.

Considering issues regarding calendar and competitor fatigue remains among top priorities.

Given she leads overseeing both competitors and competitions, it will be essential to address the concerns for each group and strike a balance growing finances and the health of the stars creating that revenue.

Unlocking Further Growth During Sports Renaissance

Simon relinquished his dual role from multiple roles recently - after tennis legend Martina Navratilova pushing for transformation - and the transition of power concludes with naming the new chair.

The new leadership signals continued progress of a new era for the WTA, one where the tour looks to increase its visibility within competitive sports media.

Camillo must focus on elevating the reach of women's tennis and may find motivation from personal exposure observing Grammy-winning Parton - via business enterprises and distinctive merchandise alongside artistic achievements establishing international fame - recognized as a beacon of brand-building success.

Across sports business, Camillo will utilize her experience from heading commercial activities of the Philadelphia Flyers ice hockey team - including transforming the team's stadium as top facility - and serving as revenue head for the baseball team baseball side.

Her understanding about marketing strategies within major leagues - specifically their methods for supporter base development and secure funding using new ideas - regarded as a significant element in her selection.

Joining women's tennis coincides with "a moment of accelerated growth and opportunity"according to the organization.

The time is now for women's sport. Income produced across women's sport in the past year exceeded one billion dollars and industry experts predict reaching $2.5bn (£1.8bn) by 2030.

Camillo's mission requires guaranteeing the tour and top players - including Coco Gauff, Aryna Sabalenka and Iga Swiatek - obtain meaningful share from the growth.

"We have top competitors in the world and we are in an enviable position within the industry," the new chair stated.

"Throughout female athletics, funding, viewership and coverage are increasing exponentially.

"Typically obstacles for women's competitions is building awareness, gaining audience and engagement," stated the chair.

"Our situation varies somewhat - with over five decades of history, with substantial heritage, a billion viewers globally, and including highly visible, best-rewarded players globally."